DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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Hamburg, Germany
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
To Bynacht founder Jessica Hoyer, sleep had been a luxury for a long time. When she founded her own advertising agency it became even more desirable. Finally, when she became a mother, deep sleep turned into an unreachable fantasy. When she looked in the mirror after getting up she could literally see every single minute of sleep she missed out on. Trying to at least look rested, Jessica tried dozens of skincare products but didn't find a satisfying solution that would fit her needs. Her mum, who had just finished her exam as an aromatherapist, created a sleeping balm made from 100% pure and natural essential oils. All of a sudden, sleep finally became a dream come true. Thrilled and excited, Jessica sold her advertising agency and travelled the world in order to learn more about beauty sleep. She talked to dermatologists, neurologists and a sleep expert from New York - and found out that beauty and sleep can't be separated.
Read MoreShe decided to combine sleep enhancing aromatherapy with a revolutionary skincare regimen, specially tailored to the needs of the skin at night. Bynacht was founded: a dream born out of sleepless nights.
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