DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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Paris, France
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Organic - No GMOs in these organic products
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Frédéric Birault is the hairdresser on the lips of every cool Parisian woman and celebrity the world over. Starting his journey on the salon floor he eventually went on to create his own studio 'Cut by Fred'. Throughout his illustrious career he noticed one thing; “people wash their hair wrong. They’re using products that don’t respect neither the hair nor the environment”. Frédéric believes that people often wash their hair too quickly; “You need to have a methodology. To know the right gestures, in order not to forget any area of the scalp and to be efficient”. Never have we been more grateful for someone’s frustration. Ultimately it led to the revolutionary ideation of the first solid stick shampoo… Genius, absolute genius.
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