DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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London, United Kingdom
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Popmask isn’t Louisa Booth’s first venture. It all started for the former investment banker with Popband – the soft and stretchy ponytail holders company she founded after struggling to find hair ties that didn’t ruin her two daughters’ thick hair. It was when she was travelling back and forth between the UK and US for work that Louisa noticed she was missing something that would help her sleep on transatlantic flights, as well as soothe her dry eyes.
Read MoreLouisa thought that a hot water bottle or soothing heated mask would work wonderfully, but both seemed impractical to bring on a plane. Enter Popmask. “It’s very simple” she explains; “Once you open the pouch, the natural minerals in the mask react with the air to create steam, and that steam helps with circulation and de-puffs the face.”
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