DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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Stockholm, Sweden
Cruelty Free - No animals were tested in the making of these products
Sacha Mitic and Juan Rosenlind combined their names to form Sachajuan when they started their Stockholm salon back in 1997. In 2003, they launched the range which was – and still is – inspired by how hair should look, feel, and move. The formulations are performance-driven, straightforward and honest. “When we launched our brand a lot of companies were creating products with complicated names and descriptions,” they explained. “We wanted to help the hairdresser and the consumer to choose the right product and know how to use it, so we created a simple product that was easy to use.” No surprise then that the global market took notice. Sacha and Juan also vow to follow all environmental and regulatory legislation to ensure the highest quality and safety. All their product development is based in Sweden and the vast majority of their products are made there too.
Read MoreThe duo and their products have gone on to win numerous awards – too many to mention. But most noteworthy… British GQ Grooming Awards, Swedish Cosmetics and Beauty Awards, Marie Claire Hair Award, Nylon Beauty Hit List, Refinery29 BIA Awards, Allure Best of Beauty, and Nylon Best in Show.
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