Much like buying a new pair of shoes — [heels or kicks, insert your preference here] — buying a new serum produces the same sort of retail-therapy inducing endorphins. However, the amount of concoctions available, and the pretty packaging that have us instantly reaching for our wallets, can be overwhelming…

In typical millennial fashion, we flock to things that are good for the soul, and the same is true for products that are good for the skin. Much like booster supplements in smoothies and freshly pressed green-juices, the use of serums in our skincare routines might feel like an #OTT indulgence. Of course, these shots of concentrated nutrients are said to add a little something extra to our complexions, but if we’re strict on our cleansing and hydrating, both day and night, do we really need to add a serum into the mix?

Serums are carefully crafted to deliver a concentrated level of nutrients to the skin. And unlike creams, which sit on top of the epidermis to form a protective hydrating barrier, serums are typically made from active ingredients that contain molecules small enough to penetrate the outer layer of the skin and deliver intensive doses of collagen builders, antioxidants, and other pro-ageing ingredients deeper than any moisturiser can penetrate.

So, the only question you need to ask yourself: what does your skin really need?

For softening fine lines

Especially developed for the skin's requirements at night, this powerful product will see that you wake up radiant — your firmer, plumper and polished skin will thank you in the morning.

For that glistening glow

This serum instantly gives your complexion a more even glow, refines skin tone and texture, and also reduces the visible signs of pigmentation. Talk about a multi-hyphenate!

For a collagen boost

This powerful pro-collagen serum is absolutely jam-packed with super-nutrients. And as you may have guessed from the name, it contains 16 nutrients and bi-actives — we like to think of it as a busy-bee product that’s always working on the go.

For combination skin

This potent serum includes 15% THD Ascorbate, the most stable form of vitamin C. Going the extra mile, with 14 more naturally-derived compounds, all rich in vitamin C to restore vigour and energy to your skin.

For thirsty skin

For happy, healthy and hydrated-looking skin, opt for this Grown Alchemist serum. It’s formulated with a complex combination of plant-derived ingredients to help you maintain those optimal levels of thirstiness.

For skin that needs some TLC

Made for women of colour by women of colour, Espara’s luxurious serum has a lightweight texture that absorbs into the skin almost instantly — trust, your skin will feel softer and stronger after just one use!

For extra environmental protection

This antioxidant rich, fortifying serum is formulated to help defend the skin barrier against pollutants and environmental aggressors.

For the eyes

Especially effective for those fine lines around the eyes, as well as wrinkles, dark circles, and puffiness, this eye serum should not be overlooked. Use it on the regular, and you’ll notice your skin looking lighter, tighter, and brighter.