Mia Plecic launched the Slick Hair Company in December 2019, just months before the Covid pandemic lockdown, and, just as many other businesses experienced, she expected to be up against it. However, turns out if you develop and manufacture a product that people need, the thing basically sells itself. We’re not saying Plecic didn’t work hard, on the contrary, but admissions from the Australian herself confirm overnight success wasn’t something she was expecting. Sure she was passionate about her product, she’d had a years of fighting the good fight against annoying frizz bordering her own hairline. Running her fledging business out of her one-bedroom Melbourne apartment, surrounded by what she thought was stock for at least six months, the 29-year-old woke up one morning to realise one of her TikTok videos using her product had gained five million views and $30,000 in sales overnight. Things went viral in more ways than one.

But again, if you ask us, you can have the best marketing campaign in the world, but if the product doesn’t impress, success can be extremely short-lived.

In five short months Plecic had sold 20,000 mascara-like wands, called the Slick Stick, priced $24.99 for a single stick, or $49.99 for a pack of three - the most popular option, in countries all over the world, including Saudi Arabia and Iceland.

So what exactly does it do?

If you’ve resigned yourself to a lifetime with a flyaway halo, then stop right now. Reviews from thousands of women, from all over the world, including stacks with thick, curly, stubborn tresses, speak volumes. They can’t all be exaggerating, can they? According to almost every review we can find, a fateful scroll through TikTok, had them watching, rapt, as Plecic unscrewed the small pink tube and meticulously smoothed her hairline with the tool. It was like a magic wand. That crown of flyways, whether front, side or underneath, all flawlessly slicked back.

The mascara-like wand glides through hair with ease, handily catching all flyaways at first try. It slicks down tufts without hardening the hair or making it look oily. In fact, you can’t really see the product at all, and the effects last for hours. There’s a sweet subtle scent with hints of fruits, although this fades in about 15 minutes. Application is a breeze thanks to its mascara wand-like tip, which targets specific areas, unlike hairspray, which casts a wide net.

An added bonus, hundreds of women, and men, have reported that flyaways feel softer, and more nourished after a number of uses, probably as a result of the all-natural jojoba and evening primrose. Another huge plus is you can simply brush it out when you’re done with your slick up-do, or meticulous bun.

The small print

It might seem pricey for such a small tube, but a little goes a very long way. Used just once or twice a day (a few strokes only) and it should last at least a two months — loads of folk are also applying it to brows to keep them in place — and it’s still not close to running out.

It’s cruelty free, vegan friendly and suitable for all hair types, although, if we’re being completely transparent, if you have curlier hair, especially if it’s on the thicker side, or a more stubborn cowlick you may need to layer it on quite thick.

A final word

“I'm not a hairdresser, I've never claimed to be, but I'm a problem solver. If I'd buy it, I'll sell it,” says Plecic. A problem solver you might be, but you’re our hair saviour Mia and we’ll be forever thankful from the bottom to the top of our perfectly-preened ponytails.