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Our commitment to protecting our future generations sits at the core of all things Project bYouty.
Annually, the beauty industry produces more than 120 billion units of packaging globally.
Only 9% of all plastic waste ever produced has been recycled and only 12% has ever been incinerated, and the rest - a disturbing 79% - ends up in landfills, dumps, or even worse, the natural environment.
To never ever knowingly stock any products tested on animals irrespective of where they come from in the world: by holding brands to cruelty-free standards we believe we’re doing our part to change the industry.
To keep sustainability at the forefront of our decision-making process; including understanding things such as how an ingredient is grown, mined or made, and is there more than one source for this ingredient, and if so, is one better for people or the environment.
To never use excessive packaging: subsequently you may receive your products in a very simple compostable mailer.
To never work with brands that don't have the same commitment to helping us leave the planet in a better place than when we found it.
To be a conduit for authentic conversation and talk about the things no one else will openly and honestly.
To never curate content that encourages unrealistic body images or a negative thought process.
To always, tell you the truth – even if it’s us who got it wrong. Hey, we’re only human.
Because sharing at Project bYouty will always mean caring.
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